Medcare women and children hospital with The Classic Partnership agency have won a Bronze Award at Cannes Lynx Global Creativity Festival


Medcare women and children hospital   with The Classic Partnership agency have won a Bronze Award at Cannes Lynx Global Creativity Festival for Best Short Medical Videos by Introducing Innovative Video to Raise Women's Awareness of Breast Cancer Risk

The idea of the video based on using pebbles stamped with a simple message. They were placed in the shoes of women who went to mosques or prayer halls. When they returned and put on their shoes, the “lump” could be felt immediately and the message seen. The instant reaction should ideally be the same when a lump is discovered on the breast , and the Call Centre Operators were briefed to schedule a free-of-cost consultation appointment for those who enquired, the impact was so positive and More importantly, some lives may have been saved as early detection of breast cancer has a 98% chance for cure. And as a result of the video there were 8250 pebble distributed to women in mosque , 33.3 % responded by calling the toll free number , 2480 women came for  checks and 0 taboo b

 

 Cannes lynx Festival has been a meeting place for all media and marketing professionals in the world since its inception in 1954 and is a platform for communication, learning and creative inspiration in advertising through the International Festival Committee, which evaluates and selects the top five creative videos.